ELYSIA SYRIAC
Chaircuterie
Celebrating a Century of Design
Areas of Focus
Events
Team
Benefactors: AIGA Colorado & Denver Art Museum
Event Management: Elysia Syriac & Marjorie Garner
Designer: Lisa Wright | Photography: Lenn Stout
AND the incredible amount of committee members, volunteers, artists, sponsors, and attendees who made this happen.
100 Artists
25 large chair, 50 miniature chairs and 25 two-dimensional pieces provided for size, interpretation and price
Press
The event was highlighted by the following publications: 5280, Denver Post and Modern in Denver
Attendance
Marketing success resulted in 550 guests
Revenue
The event raised over $15,000 that evening.
CHALLENGE
Design a special event to celebrate AIGA's 100 year anniversary.
RESULTS
AIGA Colorado partnered with The Design Council for the Denver Art Museum to host Chaircuterie – an event built around a theme of 100 chairs/100 artists. The design of a chair servesd as an iconic symbol and was a natural fit for the collaboration.
Chaircuterie featured 100 artists who would create 25 large chair and 2-dimensional pieces, and 50 miniature chairs. The strategy behind this decision was to keep the artist selection attainable not only for purchases but for quality. The event also engaged a local dance company, Wonderbound, to enhance the interactive experience of the art.
Many artists were pre selected to participate based on background and artistic style. To also acknowledge AIGA CO’s history of an open forum of participation - a small number of participants were selected by random lottery.
I directed a committee that was responsible for design, event logistics, social media, web content, artist connections, sponsorship and budget.