Denver Zoo Member Newsletter

The Denver Zoo membership newsletter, On the Wild Side, was originally produced in-house and had a generic look and feel. It did not reflect what it meant to be a member of Denver Zoo. People go to the zoo to have fun, interact with animals, and to learn. The newsletter targets many levels of patrons; donors, parents and children. The newly designed newsletter incorporates textures, dynamic images, and bright colors that reflected the fun, interactive nature of the zoo while further communicating it’s mission. Denver Zoo is continuously getting positive feedback about the newsletter because it is much more enjoyable and easier to read. It offers the same feelings one gets when visiting the zoo and is an important part to the overall marketing strategy.