Betty: Homewrecker
vs. Homemaker

The concept for dee.projects first line of notebooks’ was duality. This design explores the duality of a woman. As the saying goes, she is to be a vixen in the bedroom and a domestic goddess in the kitchen. The two best examples of this are Betty Page and Betty Crocker. Using descriptive words that relate to both perspectives, this notebook design highlights the dynamic differences between both ends of the feminine spectrum.